Course ID: GTOG

Great to Good: Using the Lessons of Good to Great AND How the Mighty Fall

The book Good to Great: Why Some Companies Make the Leap.And Others Don’t is a perennial business best seller. But in recent years, many of the firms in the book have fallen – spawning another best seller by Jim Collins: How the Might Fall And Why Some Companies Never Give up. Both books together contain many lessons for trouble times. Taken together, they outline a strategic approach to building great organizations while avoiding the pitfalls that can trip even the mighty. This course seeks to help you apply those principles to your practice.

Learning Objectives

  • Apply Level 5 Leadership
  • First Who, Then What
  • This course, taught by a Johns Hopkins Business School practitioner faculty member with 30 years of marketing and communication experience, gives you a way to apply the principles of both books to your practice. It includes the Good to Great principles:
  • Confront the Brutal Facts
  • The Hedgehog Concept
  • A Culture of Discipline
  • Technology Accelerators
  • The Fly Wheel and the Doom Loop AND, the How The Mighty Fall lessons:
  • The Five Stages of Decline – and how to reverse them
  • How leaders set their companies on the path to decline
  • The key “markers for each stage of decline and how to recognize them.

Major Topics

  • Test the Good to Great/How the Mighty Fall principles against the challenges you face
  • Learn the Good to Great vocabulary that has become part of the language of business
  • Discover insights that leverage your efforts over the long run

Who Should Attend

Anyone who is in a leadership position or aspires to be

Fields of Study

Personal Development


Experience in a leadership position


Business Learning Institute

CPE Credits




This course is available for your group as:


Let's Roll!

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Or, contact BLI: 888-481-3500 or
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