Description
You have developed strong technical expertise but what about those skills necessary to grow and expand your business? This module will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.
Learning Objectives
- Illustrate the marketing value by investing in their people
- Identify how business professionals are differentiating themselves in the market place
- Describe ways to strengthen business relationships
Major Topics
- Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.)
- Recognize that you are in the people business first and it’s people who create the relationships that that drive revenue
- Discuss methods for defining your target market.
Provider
Business Learning Institute
Professional Area of Focus
CPE Field of Study
Communications and Marketing
Who Should Attend
- CPAs, corporate finance teams, business leaders and other financial professionals
Instructor(s)
Jennifer Elder Peter Margaritis
